SAINT LAURENT

I led the social strategy for Saint Laurent to collaborate with top TikTok creators, to create buzz around their 2024 Paris Fashion Week shows and the pre-Oscar dinner with Vanity Fair.

I researched TikTok influencers aligned with Saint Laurent's style and audience that can create engaging content showcasing behind-the-scenes moments from the fashion events and exclusive footage from the pre-Oscar dinner.

Through these collaborations, Saint Laurent expanded its presence on TikTok through organic content, reaching a wider audience and solidifying its position on the platform as a renowned fashion house.